B2B Commerce Solution

Responsive Web

As the Creative Director for an LA-based digital consultancy, I was tasked with leading the creation of a dynamic commerce solution utilizing Insite’s commerce platform as the CMS. We delivered a solution featuring quality of life features users find valuable along with integrations of original content from their editorial team.

scope of work

  • Creative Direction

  • UX Strategy

  • Wireframes

  • Prototypes


My Approach

The main consideration for the project was the platform Insite Commerce CMS.  Using this platform previously on numerous solutions, I was very familiar with the out-of-the-box functionality of integrating Insite to other CMS platforms. For this engagement, we were using Insite’s all-in-one B2B solution. The real challenge was to align the client’s goals with the platform - solving them within the parameters of what’s offered out-of-the-box.

After an onsite discovery session, we determined the MVP features and ramped up the client with the platform specifics and features. Key conversations about the cross-sell strategy and content editor workflow (along with content creation/curation) were the focus of the sessions.


We delivered a modern and responsive solution utilizing the Insite CMS and commerce platform.



Browsing and Social

Creating a Meme

The Takeaway

  • Iterate, iterate, iterate. A product like this needs to get in the hands of users regularly.

  • Testing is good, but know when it’s time to cut it off. We need to ship.

  • Scope creep is REAL. Recognizing it is the first step, doing something about it is the most important step.

  • Startup culture is defined by moral and momentum - keep both up!

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